Customer Marketing Manager (Expansion & Engagement)

About the Role:
We’re looking for a Customer Marketing Manager who’s passionate about driving growth within the customer base. In this role, you’ll design and execute marketing programs that increase product adoption, support upsell and cross-sell motions and directly impact expansion revenue. You’ll work closely with Customer Success, Product Marketing, and Sales to turn insights into action—and campaigns into pipeline.

Job Title: Customer Marketing Manager
Classification: Exempt
Reports to: Chief Marketing Officer
Location: Metro DC area
Target Salary Range: $80,000 - $95,000 annual base salary, $84,000 - $100,000 OTE

What You’ll Do:

• Partner with Customer Success to identify and prioritize expansion opportunities using data, product usage trends, and customer feedback.
• Design and launch targeted lifecycle campaigns that drive adoption, expansion, and upsell—leveraging email, in-app messaging, gifting, and CS-driven outreach.
• Collaborate with Product Marketing to launch new features and packages to existing customers, creating messaging, campaign assets, and enablement content.
• Align go-to-market efforts with key customer journey milestones to ensure timely, relevant engagement.
• Own customer segmentation and persona insights to personalize campaigns by industry, stage, and product usage.
• Plan and execute customer programs including webinars, user groups, roundtables, and customer advisory boards.
• Build and scale a customer reference and advocacy program that fuels peer influence and supports expansion goals.
• Support our presence on third-party review sites (e.g., G2, TrustRadius) to amplify the customer voice and build credibility.
• Maintain a customer communications calendar and ensure consistent value-driven messaging across channels.
• Track KPIs such as campaign performance, expansion pipeline influence, product adoption, and Net Revenue Retention (NRR).

What You Bring:

• 3–5 years in demand generation, customer marketing, lifecycle marketing, or a related B2B SaaS marketing role.
• Experience building campaigns that drive account growth and align with CS/sales processes.
• Strong cross-functional collaboration skills with the ability to translate insights into action.
• Proficiency with marketing automation, CRM, and campaign analytics tools.
• Clear, customer-focused communicator with a bias for execution and results.

Why Join Us?
You’ll be part of a growing marketing team with a clear mandate to drive revenue through customer engagement. If you're energized by turning strategy into impact and helping customers unlock more value, this is your role.